Activation Channels
Sharing your activations with fans is a straightforward process. Activation Engine offers a variety of mediums to choose from, making it easy to engage your audience, whether it's through a direct link, social media messenger apps, QR codes, your website or app, or even jumbotron screens at venues. In this article, you will unlock the available options we provide.
NOTE:
This article showcases the various ways in which you can share activations with your audiences. For even more details, check out our specific guides below:
Facebook Messenger and Instagram DMs
Activation Engine seamlessly integrates with Facebook Messenger and Instagram DM, allowing you to connect with your audience directly within their preferred social media environment. This fosters natural, chat-based conversations, creating an exceptional user experience for your fans.
Native messenger conversations can be initiated through various methods, including:
Direct Link Shared on Social Posts: Sharing direct links via your social media accounts, allows activations to become accessible with a simple click.
Direct Trigger Word on Facebook Messenger and Instagram DM: Users can trigger chatbot conversations by sending pre-defined keywords or phrases that were formed in the activation settings. Those will initiate the engagement on their terms.
Instagram Replies: In addition to direct messages, Instagram replies containing specific trigger words can also activate the chatbot, facilitating immediate interaction with your fans.
Push Activation: By creating a ‘Participants Group’, a push activation is sent, delivering the activation directly to selected participants on their connected platform.
Engage Engine Messenger
For those who wish to publish their activations in a conversation flow outside of Facebook and Instagram, we provide our very own native messenger platform, the Engage Engine Messenger. With this feature, you can create a chatbot experience for your participants, expanding your engagement strategy beyond the confines of standard social media platforms. Engage Engine Messenger offers flexibility and control, ensuring you can reach your audience wherever they are, with tailored and engaging interactions.
The Engage Engine Messenger is versatile. You can customize the look and feel of the widget to better suit your preferences and engage with your audiences better.
Webview
While the activation type is set to 'Conversation Flow,' users can create direct links that bypass the Engage Engine Messenger and lead directly to the game widget within the canvas. To identify eligible widgets, look for the 'Direct Link' icon next to them.
These links are also indicated with the 'Direct Link' icon in the Publish section.
Sharing Your Activation
Connect with your audience seamlessly through a variety of mediums. This flexibility ensures you can tailor your engagement strategy to maximize reach and impact.
Direct Links
Generate versatile direct links to your activations, which can be shared across various platforms. For additional analysis purposes, we allow the segmentation of links into multiple categories! For instance, you can create a link specifically for distribution within a particular Instagram story and track the number of clicks it reaches.
QR Codes
QR codes offer a quick and convenient method for users to access your activations. Fans scan the QR code using their mobile devices, instantly connecting them to your activation. This method is particularly effective for offline marketing and engagement at physical locations.
Additional Publishing Options
Website or App Embedding
Integrate activations directly into your website or mobile app, creating a seamless user experience. This ensures that your audience can engage with your activations without leaving your digital ecosystem, maintaining a cohesive brand experience.
Jumbotron Screens
Activation Engine makes activations on the big screen easy. You can broadcast your activations on jumbotron screens at venues, enhancing the live experience for event attendees. This visual and interactive display can captivate and engage a large audience simultaneously.
Choose the distribution methods that best suit your engagement strategy. Whether it's through popular messenger apps, accessible direct links, QR codes, seamless website integration, or attention-grabbing jumbotron screens, you have the flexibility to reach your audience most effectively and engagingly possible.