Standard Data Points

Standard Data Points in Engage Engine provide a structured and consistent way to collect essential user information across all activations. These predefined data points serve as ready-to-use inputs, ensuring uniformity in data gathering. Categorized into different sections, these data points help brands and organizations get to know fans, enhance user experiences, optimize engagement strategies, and make data-driven decisions.

These standard data points can be customized once selected, allowing flexibility to adapt to specific data collection needs while maintaining a structured format.

Personal Information

Datapoint Title	Input Title	Input Appearance	Input Options	Validation
First Name	Please enter your first name	Free short text	Mandatory field (true/false)	a. Accepts alphabetic characters in any language b. Accepts dashes (-) c. Can’t contain spaces, numbers or symbols d. Character length Limit: 30
Last Name	Please enter your last name	Free short text	Mandatory field (true/false)	Same as First Name
Full Name	Please enter your full name	Free short text	Mandatory field (true/false)	a. Accepts alphabetic characters in any language b. Accepts spaces c. Accepts dashes (-) d. Can’t contain numbers or symbols e. Character length Limit: 100
Email	Please enter your email address	Free short text	Mandatory field (true/false)	Same as current with email validator
Date of Birth	Please enter your day of birth	Date dropdown	a. Mandatory field (true/false) b. Date format c. Age restriction
Age	How old are you?	Free text or dropdown	a. Mandatory field (true/false) b. Age restriction C. Option to select input appearance Free text (integers only) Dropdown (+ age range)
Gender	Gender	Dropdown	a. Mandatory field (true/false) b. Option to select input appearance c. Default dropdown items: Woman Man Rather not say
Phone Number	Please enter your phone number	Flag dropdown + Phone number input	a. Mandatory field (true/false) b. Select default country	Auto validation of phone numbers by country
Address	Please enter your address	Free short text	a. Mandatory field (true/false) b. Set character limit
Zip Code	Please enter your zip code	Free short text	a. Mandatory field (true/false) b. Input options: Alphanumeric Numbers only
Country	Please select your country of residence	Dropdown	a. Mandatory field (true/false) b. Default country

Consents

Datapoint Title	Input Default Title	Input Appearance	Input Options
Terms and conditions	I have read and agreed to the terms of use	Checkbox	a. Mandatory filed (true/false) - True as default b. Checked by default
Email and phone opt-in	I agree to receive updates and promotional material via emails and SMS	Checkbox	a. Mandatory filed (true/false) - True as default b. Checked by default
Email opt-in	Interested in personalized emails, promotions and offers	Checkbox	a. Mandatory filed (true/false) - True as default b. Checked by default
Phone opt-in	I would like to receive updates and promotional SMS messages. Opt-out anytime.	Checkbox	a. Mandatory filed (true/false) - True as default b. Checked by default

Preferences Sports

Datapoint Title	Input Default Title	Input Appearance	Input Options
Who is your favorite player?	Same as datapoint title	Dropdown	Client should add list to dropdown
Which merchandise is your favorite?	Same as datapoint title	Dropdown	Client should add list to dropdown
What is your favorite product?	Same as datapoint title	Dropdown or checkbox	Client should add list to dropdown
How do you prefer to watch games?	Same as datapoint title	Dropdown	Values: "With friends", "With family", "Alone"
Which game are you most excited about?	Same as datapoint title	Dropdown	Client should add list to dropdown
What is your shirt size?	Same as datapoint title	Dropdown	Values: ”XS”,"S", "M", "L", "XL", "XXL", “XXXL“
How many times did you visit the stadium/arena?	Same as datapoint title	Dropdown	Values: "0-5 times", "6-10 times", "11-20 times", "21+ times"
Which song would you like to hear when the team enters the stadium?	Same as datapoint title	Dropdown	Client should add list to dropdown
Which songs would you like to have in the game's playlist?	Same as datapoint title	Dropdown	Client should add list to dropdown
Which is your favorite team?	Same as datapoint title	Dropdown	Client should add list to dropdown

Preferences Brands

Datapoint Title	Input Default Title	Input Appearance	Input Options
What is your favorite product?	Same as datapoint title	Dropdown or checkbox	Client should add list to dropdown
Will you be interested in future products?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Maybe"
How often do you use our products?	Same as datapoint title	Dropdown or checkbox	Values: "0", "1-3 a week", "4-10 per week", "More than 10 times per week"
How often do you shop our products?	Same as datapoint title	Dropdown or checkbox	Values: "Frequent", "Occasional", "Infrequent"
Where do you usually buy our products?	Same as datapoint title	Dropdown or checkbox	Values: "Online", "In A Store", "Other"
Do you have a club membership?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Not yet!"

Segmentation Questions

Datapoint Title	Input Default Title	Input Appearance	Input Options
Are you a season ticket holder?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Not yet!". If "not yet!", the label can be replaced to "interested in season ticket"
Are you a fan club member?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Not yet!". If "not yet!", the label can be replaced to "interested in club membership"
Did you ever purchase a ticket?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Not yet!". If "not yet!", the label can be replaced to "interested in tickets"
Did you visit our store?	Same as datapoint title	Dropdown or checkbox	Values: "Yes", "No", "Only online"