Social Media Post Limitations
Image Specifications
Image validation | Instagram Story | |||
|---|---|---|---|---|
Supported file formats | JPEG, PNG | JPEG, PNG, JPG | JPEG | JPEG, PNG, GIF, WEBP |
Maximum file size | 10 MB | 8 MB | 8 MB | Static image: 5 MB GIF: 15 MB. |
Aspect Ratio | No restriction | 1.91:1 to 4:5 | Recommended 9:16 | No restriction |
Minimum resolution | No restriction | 150x150 | - | No restriction |
Maximum resolution | No restriction | 1920x1080 | - | No restriction |
Maximum Images per post | 10 | 10 | - | 4 |
Media Combination | Up to 1 video in addition to 10 images | Limit of 10 images or videos per post | User can add multiple, but we would upload them a separate story items. | Up to 1 video in addition to 4 images |
TikTok: Content Engine supports videos only for TikTok
Video Specifications
Facebook videos
Video validation | FB Video | FB Reel |
|---|---|---|
File Format | MP4 or MOV | MP4 or MOV1 |
Maximum file size | 2 GB | 1 GB |
Duration | 4 hours | 3 to 90 seconds |
Aspect ratio | Between 16:9 and 9:16 | 9:16 |
Minimum frame rate | - | 24FPS |
Maximum frame rate | 30FPS | 60FPS |
Maximum bit rate | 25Mbps | 25Mbps |
Audio Bitrate | - | 128kbs |
Resolution | - | Minimum must be: Width 540px height: 960px |
Instagram Videos
Video validation | IG Feed & Reels |
|---|---|
File Format | MP4 or MOV |
Maximum file size | 1 GB |
Duration | 3 Seconds - 15 minutes |
Aspect ratio | Reel: Between 0.1:1 and 10:1 Feed: Between: 4 / 5 (or 0.8) - 16 / 9 (or 1.77) |
Minimum frame rate | 23 FPS |
Maximum frame rate | 60 FPS |
Maximum Video bit rate | 25Mbps |
Audio Bitrate | 128kbps |
Twitter Videos
Video validation | |
|---|---|
File Format | MP4 or MOV |
Maximum file size | 512 MB |
Duration | 0.5 - 140 seconds |
Aspect ratio | Between 1:3 and 3:1 |
Minimum frame rate | No restriction |
Maximum frame rate | No restriction |
Maximum bit rate | 25 Mbps |
TikTok Videos
Video spec | Restrictions |
|---|---|
File format | MP4 (recommended), WebM or MOV |
Maximum file size | 4GB |
Duration | Up to 3 minutes |
Minimum frame rate | 23 FPS |
Maximum frame rate | 60 FPS |
Picture size | 360px - 4096px for both height and width |
Instagram Stories
IG Story Image Specifications
Spec | Limitations |
|---|---|
Format* | JPEG |
File size* | 8 MB maximum |
Aspect ratio | Recommended 9:16 to avoid cropping or blank space |
IG Story Video Specifications
Spec | Limitations |
|---|---|
Format* | MOV or MP4 |
Frame rate* | 23-60 FPS |
Picture size* |
|
Video bitrate* | 25Mbps maximum |
Audio bitrate* | 128kbps |
Duration* | 60 seconds maximum, 3 seconds minimum |
File size* | 100MB maximum |
A violation of any of the media spec followed by asterisk would prevent the upload of the story. Media specs without asterisk would not prevent uploading of the media.