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Automatically Retrieved Data from Social Platforms

When creating a Conversation Flow activation on Facebook Messenger or Instagram Direct Messaging (DM), certain data from the participant's social profile is automatically passed and stored as Data Points in Engage Engine. The specific data retrieved from each platform is detailed in the tables below.

Facebook Messenger

Data Point

Description

PSID

A Page-Scoped User ID (PSID) is a unique ID assigned to a user for each Page or Messenger bot interaction. Used by the Pages API and Messenger Platform to track user interactions and public Messenger conversations.

First Name

The user's first name.

Last Name

The user's last name.

Profile Picture

The user's profile picture.

User ID

A unique identifier for the user.

Locale

Locale of the user on Facebook. For supported locale codes, see Supported Locales on Facebook.

Timezone

Timezone, number relative to GMT.

Gender

The gender of the user.

Instagram DM

Data Point

Description

First Name

The user's first name.

Profile Picture

The user's profile picture.

User ID

A unique identifier for the user.

Username

The Instagram username of the user.

Name

The Instagram user's name (can be null if not set).

is_follower

Indicates whether the Instagram user follows your Instagram user or not.

These data points are automatically retrieved upon user interaction with the activation and can be used to personalize responses, track engagement, and enhance user experiences within Engage Engine.

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