Activation Types
Activation Engine offers two unique Activation types: Conversation Flow and Single Widget. You can choose between them to engage your fans. Each type offers unique ways for users to enter the activation flow, catering to various preferences and strategies. This provides flexibility for both your organization and your audiences.
Note:
This article serves as an introduction to our Activation Types. We have more specific articles on how to create and publish activations below:
Key Capabilities of Both Activation Types
Collect User Data Points At Scale: Gather user data that is relevant to you, like names, locations, and preferences, to build a robust CRM. This data helps create user profiles, enabling you to better understand your audiences' demographics and their preferences, and to eventually improve monetization via interactions with them.
Assign Data Points to users manually: Attribute specific data points to an already captured activation’s participants of your choice, utilizing a more personal approach.
Strategic Calls to Action (CTA): Prompt users towards specific actions aligned with your objectives. Whether it's driving sales, boosting engagement, or facilitating interaction, these CTAs translate to tangible results.
Qualify Leads: Analyze user behavior and responses to identify high-potential leads. This data-driven approach allows you to prioritize valuable connections for increased conversion rates.
With Conversation Flow and Single Widget Activation types, Activation Engine offers flexibility to match your strategy. Craft immersive chatbot experiences or opt for a straightforward, sharable widget. The Engine adapts to your needs, empowering you to create captivating interactions that keep your audience engaged.
After typing the Activation’s name, you may select the desired activation type.
Conversation Flow
The Conversation Flow Activation type empowers creators to craft dynamic, interactive experiences for their audience. This innovative feature utilizes the user-friendly Canvas Flow Builder, a codeless interface that facilitates the creation of automated chatbot conversations. These conversations can incorporate a variety of elements, including messages, polls, mini-games, and image carousels. By leveraging Conversation Flow, creators can foster deeper engagement with their content, transforming static interactions into captivating experiences.
Creating a new Conversation Flow
This guide will show you how to create a new conversation flow Activation, a crucial step in customizing your chatbot's responses.
Choose Your Starting Point: Click on “Create a blank board” or choose from one of the available templates, to jump-start your creation.
Build Your Flow: This will open the Canvas Flow Builder in which widgets can be connected, to create an activation assembled by multiple messages (relevant mainly for Facebook, Instagram, and X messengers).
Customize Your Experience: Edit the flow with a variety of features and elements.
For more information on creating a Conversation Flow, check out this article.
Single Widget
Want a streamlined approach to user engagement? The Single Widget Activation is your answer. This option allows you to create a focused widget, easily shared via a direct link.
Creating a New Single Widget
This guide will show you how to create a new single widget Activation.
Select Your Game: After clicking the "Single Game" option, choose from a variety of pre-made games to create your experience.
Make It Yours: Customize your Activation to match your brand preferences, including adding logos or other media assets.
Get It Out There: Share the completed Activation with your fanbase!
Activation Engine offers +20 games, each providing a unique gamification experience, a hook for capturing data and engagement, ensuring an unforgettable experience for your fans.